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As we enter an era of recession, companies need to adjust their data strategy to get a better grasp on consumer and market changes.

They will also need to adjust marketing strategy to anticipate and secure alignment between brands and consumers.

This is happening because of cultural changes. The consumer is increasingly driven by purpose, aspirations and personal beliefs. Product functions and performance lose ground to the profit of emotional bonding related to brand values.

It's time to recession proof your data and marketing strategy !

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