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MAKING MORE BOLD AND MEASURED DECISIONS



Business decision making is becoming critical for most Companies as markets and contexts change much faster.

In this new business environnement “bold decision making” is, more than ever, an essential success factor.

Everybody will agree on this statement ;-)


WHAT MEASURE FOR QUICK DECISION ?

What is less obvious is the level of expectation we should have when putting together information to back up the decision:

- on one hand, there is the old belief that accurate measures may be long and costly to put together and slow down the decision making process

- on the other hand, there is always the temptation to provide quick and dirty responses to business questions when there is no time or not enough budget/resource.


QUICK DOES NOT MEAN DIRTY

It just explains how research may support bold and measured decision making and suggests to give up on the quick and dirty so called culture.


HIGHER VALUE AT STAKE REQUIRES HIGHER LEVEL OF EXPECTATIONS

At the end, what matters most is to raise the level of expectation when times are difficult and decisions more complicated.

Going faster is just one of the decision making components.

The other one is understanding the risk: sometimes it means quick gutfeel decision, other times quick and informed decision with reliable measure, ..


As times are challenging, make sure you leverage all talents and don’t give up on level of expectations when making bold decisions.


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