Eric JanvierMar 1, 20232 minLOYALTY IN 2023 ? GET PREPARED FOR DIGITAL DATA & A.I. TECHNOLOGY !As loyalty is at risk for most Brands, I see many papers proposing a ‘magic recipe’ for consumer retention and meeting changing consumer...
Eric JanvierMar 1, 20231 minMAKING MORE BOLD AND MEASURED DECISIONSBusiness decision making is becoming critical for most Companies as markets and contexts change much faster. In this new business...
Eric JanvierMar 1, 20232 minAS CONTEXTS CHANGE, TODAY IS A GOOD TIME TO RECONSIDER USE OF STATISTICS FOR MARKETING DECISIONINGI was reading thru a reminder of basic principles for business decision making (95% confidence ....) and felt quite uncomfortable with...
Eric JanvierMar 1, 20231 minDO WE REALLY NEED A « NON-SUSTAINABLE » AI ?Was reading with great interest the conversation between Yann LeCun and Arnaud Contival. The debate is about ChatGPT and the intelligence...