LOYALTY IN 2023 ? GET PREPARED FOR DIGITAL DATA & A.I. TECHNOLOGY !
As loyalty is at risk for most Brands, I see many papers proposing a ‘magic recipe’ for consumer retention and meeting changing consumer...
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Eric Janvier
- Mar 1
- 1 min
MAKING MORE BOLD AND MEASURED DECISIONS
Business decision making is becoming critical for most Companies as markets and contexts change much faster. In this new business...
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Eric Janvier
- Mar 1
- 2 min
AS CONTEXTS CHANGE, TODAY IS A GOOD TIME TO RECONSIDER USE OF STATISTICS FOR MARKETING DECISIONING
I was reading thru a reminder of basic principles for business decision making (95% confidence ....) and felt quite uncomfortable with...
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Eric Janvier
- Mar 1
- 1 min
DO WE REALLY NEED A « NON-SUSTAINABLE » AI ?
Was reading with great interest the conversation between Yann LeCun and Arnaud Contival. The debate is about ChatGPT and the intelligence...
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Eric Janvier
- Mar 1
- 1 min
Chat GPT : What is next ? And when ?
Now, we (almost ) all understand that chat GPT and similar language models represent a small revolution because they outbeat the regular...
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Eric Janvier
- Feb 5
- 2 min
NEED MORE RESPONSIVENESS TO TECHNOLOGY CHANGES ?
Evolution towards a technology-driven culture has become quite a trending topic lately. Even if the topic is quite fashionable nowadays,...
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Eric Janvier
- Feb 5
- 2 min
TOP CEO CHALLENGES IN 2023 - 10 publications from business & consulting leaders
The role of CEOs has increasingly become complex and demanding in recent years. To remain competitive in a global economy, many companies...
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Eric Janvier
- Feb 5
- 2 min
Will Inflation delay shift to environmental sustainability?
Hundred years ago, our parents were fighting for survival. Inflation was high, and jobs were scarce. Many people lived hand-to-mouth, and...
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Eric Janvier
- Jan 18
- 1 min
TIME TO RECESSION-PROOF STRATEGY FOR DATA & MARKETING ?
As we enter an era of recession, companies need to adjust their data strategy to get a better grasp on consumer and market changes. They...
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Eric Janvier
- Jan 18
- 1 min
1 BONNE #DÉCISION SUR 2 : C’EST LE HASARD ! 2 SUR 3 .. DU GÉNIE !!
Il n’y a pas d’injustice, il faut definir les règles, aligner les equipes et bien utiliser data et #probabilités pour atteindre...
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Eric Janvier
- Jan 18
- 1 min
CONCERNED ABOUTLOSING CUSTOMERS IN 2023 ?
Wondering how to keep #customers in 2023 ? Obviously, #datadriven insights can help fuel your customer loyalty #strategyand stay ahead of...
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Eric Janvier
- Jan 18
- 2 min
6 MARKETING TRENDS TO FIGHT 2023 CRISIS
As we enter a year of immense turbulence and growing unpredictability, communicating with #clients or customers is now more critical than...
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Eric Janvier
- Jan 18
- 2 min
ARTIFICIAL INTELLIGENCE TOPS & FLOPS : What should we expect ?
As we move out of 2022, we observe a number of tech initiatives that, while well-intentioned, may cause more harm than good. From facial...
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Eric Janvier
- Jan 18
- 1 min
WHY WE SHOULD NOT BE SCARED OF A.I.
#PERFORMANCE OF A.I. IS FAR BEYOND WHAT WE SEE IN MEDIA Forbes recently published a paper explaining why artificial Intelligence without...
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Eric Janvier
- Jan 18
- 1 min
INSPIRATIONAL LEADERSHIP :THE ONE AND ONLY SIR RATAN TATA
A legendary leader, he is an inspiration for many with his curiosity, genuine interest in engagement and humility. He has truly changed...
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Eric Janvier
- Jan 18
- 1 min
Culture eats #strategy for breakfast : 4 reasons to keep this in mind
I came across this interesting conversation about that famous statement from Peter Drucker. There are tons of publications in Harvard...
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Eric Janvier
- Jan 18
- 1 min
Why Brand Purpose is essential to define the right Marketing Strategy ? Steve Jobs vision
Product strategy is a key success factor of most global brand strategy. A good product will make customers fall in love and connect with...
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Eric Janvier
- Jan 18
- 2 min
The rise of data maturity and data culture : 5 things that top performers do best
New opportunities related to #data … Companies use more and more data for a wide scope of applications: facilitate operations, #connect...
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Eric Janvier
- Jan 18
- 2 min
3 priorities to prepare the future of Brands in a context of recession
In times of economic uncertainty, customers tend to stick to their buying habits. They know what brands they trust and are familiar with,...
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Eric Janvier
- Jan 18
- 2 min
DATA-DRIVEN CULTURE & DATA STRATEGY6 STEPS TO PREPARE THE FUTURE
While ‘#data-driven culture’ makes some Companies understand and use the true power of data, ‘data strategy’ remains one of the most...
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