Talents with Business & Technology expertise
About us
Our Mission :
We are a mission Company.
We provide innovative Brand-Consumer alignment solutions that send the right signals to consumers and help Brands build trust and loyalty with target audiences.
The vision :
We envision a world where Brand-Consumer alignment is increasingly easier and built on more purposeful and sustainable foundations.
Who we are :
Rocket Thinking is a new generation advisory and consultancy firm that helps leading Companies stay ahead of market changes and better connect with their customers while having a positive impact on people and planet.
We help clients make bold, measured & confident moves regardless of the increasing uncertainty of the market place.
We provide clients with the tools they need to revolutionise their approach to business.
Experience
Collective expertise of Brand communication and data advisors is significant and evidently capable.
We are driven by a desire to make a positive impact.
With substantial Corporate experience, expertise covers Media & data acquisition, Artificial intelligence, Machine learning, Social sciences, Brand purpose, ESG, Strategy, Customer experience, Innovation, Product & client marketing, Branding & Communication.
We have worked with companies in a range of sectors, including Retail, FMCG, Financial services, Auto, Luxury, Technology and Media.
Advisors
Pierre Woreczek - Brand purpose, ESG & strategy
Eric Janvier - Data, Innovation & Strategy
Steve Hyde - Executive Management and Business Strategy
Jeffrey Yu - Advertising Asia
Georges Lewi - Brand Storytelling
Ajit Varma - Musical identity of Brands
Valérie Vax - Customer Experience
Catherine Montrade - Social sciences
Michel Hansen - Social sciences
Steven Altman - Luxury & High luxury
Arthur Yu - Digital projects Asia
Bernard Camu - Data acquisition
Radhwane Chebaane - Data science & engineering
Emmanuel Ecosse - Machine learning
Tech & toolbox
(Social sciences)
Consumer influences library
Brand-Consumer proximity measurement
Drivers of emotional response
Symbol extraction from visuals & language (IA)
Symbol extraction from music (IA)
Emotion and sentiment decryption (IA)
Life time value modelling (numeric ML)
Market projection from social media decryption
Tech and Toolbox
(Data, Media and AI)
Data scrapping and automated acquisition
Social media data streams
Massive data streams and Machine Learning
Artificial Intelligence tool box (unstructured data)